Know Your Source

A recent study (2015) conducted by OCEANA "collected 82 salmon samples from restaurants and grocery stores and found that 43 percent were mislabeled. DNA testing confirmed that most of the mislabeling (69 percent) consisted of farmed Atlantic salmon being sold as wild-caught product." {source:  OCEANA}



The salmon was considered by Oceana to be mislabeled if it was labeled as being "Wild," Pacific," or "Alaskan," and 1) DNA testing showed it to be farmed Atlantic Salmon or 2) the fish were labeled as a certain species, like Chinook or Sockeye, but DNA testing showed them to be a different (and often lower valued) species.  Like Keta or Pink Salmon, for example.  

Salmon in tote with brailer.

The are no winners in this scenario.  Mislabeled seafood is bad for the fishermen, the fish markets and the consumer.  Consumers being robbed.  Low quality fish is being sold as premium.  

And hardworking fishermen are getting a raw deal, since their catch isn't being valued and cheap substitutes are being passed off as a premium wild fish.

The best way to know you are getting Wild Alaskan Salmon, Halibut and other Sustainable, Wild Caught Alaskan Seafood is to buy from a trusted source like Seaforth Fish Co.  If you love Wild Alaskan Salmon, Halibut, Rockfish and Cod that is the best quality you'll find on the market, we are your source!